Kid's television shows may be cheesy, but if one group has their way, the ads will be cheese-free from now on. The Physicians Committee for Responsible Medicine has requested that the Federal Trade Commission (FTC) ban cheese and cheese-related advertising from airing during children's TV programs. The Committee feels that cheese, as it is very high in fat, is "is not an acceptable food to be promoted to kids during the obesity epidemic." This means that cheese in any form - grilled cheese, string cheese, Laughing Cow cheese snacks and pizza, to name just a few - would be off limits. Believe it or not, there is precedence to back up their request. The ban on junk food advertising during children's TV programs in the UK, which has been in place for several months now, includes cheese.
Despite a high fat content, cheese should not be made a villain. Cheese is high in protein, vitamins, and minerals like calcium, phosphorus and zinc. Eating cheese can also help prevent tooth decay - and let's not forget that there are plenty of low and reduced fat cheeses out there, including cream cheese, cottage cheese and sliced sandwich cheeses. The FTC is under no obligation to honor the PCRM's request, so we will just have to wait and see how things turn out.
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