Monday, February 12, 2007

Coca-Cola plans to buy Fuze Beverages

I'm rarely tempted by what the local convenience store has to offer in the way of soft drinks and fad juices, but during a late night pit-stop I decided to see what all the fuss was about. I had just read about Coca-Cola's plans to buy Fuze Beverages, and though I had seen the drinks before, I had never tried one. Being a coconut fanatic, I was pretty thrilled to see one called Banana Colada. I really expected it to be a mess of artificial, chemical-like flavors, but was truly surprised to find out it was delicious.

According to the label there is only 5% real juice (no big surprise there) but they do boast a high content of calcium and vitamins. The best part of course is that the drink is fat free, and an 8oz serving only has 90 calories. If you know of another beverage that tastes like a pina colada with those stats, let me know.

The Banana Colada belongs to their "Refresh" line of drinks, which also comes in Strawberry Banana, Strawberry Guava, and Peach Mango flavors. In addition, they sell three other lines of drinks. In case you're not familiar with them, they include:

Vitalize - more like a sports drink, high in electrolytes and antioxidants
Slenderize - 2 grams of carbs, approx. 10 calories per 8 oz serving
Tea - a selection of green, white, and oolong chilled teas

Details on the acquisition of Fuze haven't yet been released, but they do state that Fuze would operate as a stand-alone entity of Coca-Cola Co. if the deal does go through as planned.