Just over six months ago, Cadbury went through a major recall of some of their best selling products in the UK because the bars tested positive for traces of salmonella. In Canada, at about this time last year, the company had to recall some Cadbury Easter eggs because "pieces of hard plastic" were found in them. Now, the company is faced with yet another recall. This time, thousands of Easter eggs and chocolates were shipped out with no nut-allergy warning on the packaging, which puts those with such allergies at serious risk. Since many of the chocolates have already been distributed, Cadbury is not only recalling them from stores, but chose to run ads in the newspapers to try to draw consumers' attention to the potential risk. A Cadbury spokesman could not give an estimate as to the exact number of products involved in the recall, but he speculated that the number of candies - primarily Easter-themed Cadbury Creme Eggs - would be in the thousands not the millions. The real danger for the company in this third recall comes from decreasing consumer confidence in their brand and whether the love of Creme Eggs (properly labeled ones) is enough to make consumers stay with them.
